• Nadja Eriksson

What my tantric femdom certification has taught me about sales copywriting


Although I'm certified, I never ended up working as a femdom. It's just something I did for fun.

“You don’t have to do anything,” I whisper in his ear. “I’m taking care of you now.”


His body relaxes under my weight. He offers a timid smile.


Black mesh stockings embrace his muscular thighs, while the shiny G-string I helped him into a few minutes earlier bulges at the top.


“Look at you, sexy. You’re getting horny, huh? I like it. Can you see how beautiful you are in this outfit? Hmmm, I love to see how much you’re enjoying your body. Uhhh, your hips are moving. Yes, that’s it, keep going.”


I’m in Portugal, attending a tantric dominatrix certification training


We’re three days into the program when we’re asked to test our skills on willing subjects.


“This is what we guys pay for,” he says to the other women who were watching our demo. “You helped me relax and surrender into my feminine. This was great. Thank you. ”


We high-five and move on to the next person.


In a parallel universe, I work as a tantric femdom, guiding men into their feminine side so they can experience how fucking vulnerable it is to open up deeply.


Once they experience what it’s like to be penetrated, -- emotionally, physically, and energetically--, they become MUCH better lovers.


Such is the power of empathy.


Tantric domination differs from traditional BDSM. As a tantric dom, you’re not trying to hurt or humiliate people. On the contrary. You gently guide them into surrendering to love.


So what’s all this to do with sales copywriting?


Well, copywriting is also a way of seducing with words.


Ultimately, all seduction starts in the mind. It’s about expressing empathy with the person you’re talking to -- on the page or in the bedroom. It’s how you use your words that make someone trust you enough to let go of their resistance and surrender to your guidance.


In good fuck-talk, you’re 100% present with the receiver. You tune into their energy, emotions, and arousal. You’re mirroring their expressions, encouraging their desire, and praising them for who they are.


You lovingly encourage them to go deeper by holding a container for them to feel safe in.


It’s the same with the words on a page.


The right words are highly persuasive; they can influence someone’s behavior.


This is why it’s paramount to have a high level of integrity, both as a femdom and a conversion copywriter.


When you build rapport with your reader by letting them in on a secret, sharing a compelling story, or demonstrating how much you get them, they let down their guard and begin to like and trust you.


Like a lover surrendering in your arms, your reader becomes like butter in your hands.


A great sales page shows empathy with the reader by expressing a deep understanding of their struggle. It doesn’t judge but offers a creative solution to their problem, something they can imagine for themselves.


In the bedroom, the solution to, let's say body shame, is to love and praise their body. When you genuinely mean it, they know and appreciate it. Feeling loved makes us feel secure.


In sales copywriting, you show understanding for your readers' external problems and how it makes them feel inside. You can also make a statement about how things should not be this way to show your shared values.


Here’s an example.


Let’s say you’re a holistic health coach offering weight-loss guidance for women over 50


In your copy, you could talk about how your ideal customer stopped having sex with her partner lifetimes ago because once, he’d lost his hard-on when you were just about to make love. As a result, she now believes that he’s turned off by her body.


No more sex is the external problem.


The internal problem is that she feels worthless, ashamed, and disgusted by her body.


She worries that she is not desirable anymore and that she will never feel good about herself ever again, let alone make love to her husband.


The philosophical statement you could make to demonstrate that you are on her side, ready to help is to say, “Every woman has the right to feel pleasure, regardless of her appearance.”


This way, you show compassion for where they’re at, which builds safety and trust.


Once the reader trusts you, they let down their guard, and curiosity and excitement take over


Now you can lead them to the next natural step, which is offering your solution and calling them to action (Buy now! Or, Sign up!).


In tantra, this is where your lover lets go of all their emotional shields and mental resistance, saying "Yes!" to unbound pleasure and mindblowing orgasms.


Of course, there are many more steps to writing highly effective sales copy


But unless you’re a trained copywriter (or a tantric femdom), you shouldn't be wasting your precious time or energy trying to figure them all out.


You can leave that up to me.


You just dump all your ideas on me, and I’ll put them in a structure that seduces your ideal buyer to invest with you, you, you.


So when they read your sales page, they’re all like, “Yes, this is what I'll pay for. Just what I needed. Thank you!”


You want that? Cool.


Fill out my application form and we’ll talk.


Not about tantra, but your copy. You little dirty one... ;)